Featured Cases

waterfront of extravagant MBS buildings

Marina Bay Sands

Marina Bay Sands (MBS) attracted 45 million visitors annually to lodge, gamble, shop, relax, attend meetings or weddings, eat, or simply gawk at the facilities. But as the integrated resort had become a temple of luxury recreation, could it also become a symbol of sustainable enterprise?

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array of four different colored mastercard credit cards


CMO Raja Rajamannar decided that changes in consumer behavior and use of technology required Mastercard to substantially alter the company’s marketing strategy. He introduced experiential platforms that would emotionally connect with the passion points of customers. How successful was his approach?

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Cheeseburger and crinkle fries

Shake Shack IPO

Shake Shack's long lines of devoted fans made investors salivate when the company went public in 2015 and shares soared above expectations. Was the enthusiasm justified? Could the company maintain its edge in the long run?

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What does a raw case look like?

Watch the IBM CSC Case Trailer

At the Yale School of Management, cases come in two “flavors”: cooked and raw. Cooked cases are the traditional paper-based cases (transmitted in the form of a .pdf), consisting of about 2,500 to 7,000 words of text and variety of exhibits at the end of the case. Raw cases are online cases. In addition to text, raw cases present information in a variety of formats – reports, articles, interviews, videos, photographs, original documents, and links to other websites.

Watch our trailer for IBM CSC for an example of a raw case.