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Alley Theatre (2013)

Alley Theatre (2013)

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Yale School of Drama
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Founded in 1947, the Alley Theatre was the flagship theater in Houston, Texas, and was one of the few regional theaters in the country that maintained a resident acting company (RAC) by 2013. Though philosophical significance of the RAC within the Alley was supported by the leadership and the board, ambiguity existed about how strong the Alley’s commitment to the RAC really was. This case provides readers a landscape view of benefits and challenges associated with operating a regional theater with a resident acting company. It closely examines the impacts of maintaining a resident acting company, from both artistic and operating perspectives, and represents points of view of the artists, audience, administrators, and the community. It also poses the question of how organizations can preserve their core values and stay true to their missions during organizational change.

Publication Date: 2013-05-01

Suggested Citation: Lauren Wainwright, "Alley Theatre (2013)," Yale Theater Management Knowledge Base Case 12-54, May 1, 2013

Keywords: Texas, Theater, Organizational Direction, Mission, Performing Arts, Facilities

Teaching Notes: No

About the Theater Management Knowledge Base

This case is from the Theater Management Knowledge Base, a body of arts management material created by Yale School of Drama Theater Management students and faculty, overseen by an editorial board of leading practitioners. For more information or for help in selecting cases suitable for your educational or organizational purposes, please email yaletmknowledgebase@yale.edu.