We are in the process of moving our store and on Wednesday, June 26 we suspended sales of "raw" cases until further notice. Our "cooked" cases will still be available up to the transition to the new store. All who have signed up for email from us will receive updates. If you are a bulk educational customer and need to purchase "raw" cases in the interim, please email us at case.access@yale.edu. Thank you for your patience!

First page of paper-based case study

Cummins, Inc. (C)

Cooked, Document

Yale School of Management
Regular price
Sale price
Quantity must be 1 or more

By July 1, 2008, all of China’s diesel engine manufacturers would be offering products that met the new NS-III emissions standard. But as the standard went into effect, Steve Chapman (SOM '85), Group Vice President - Emerging Markets and Businesses for Cummins, Inc., faced a new dilemma. One competitor was proposing a design that would create havoc in the market.

Published Date: 24/03/2010

Suggested Citation: Constance E. Bagley, Douglas W. Rae, and Jean W. Rosenthal, "Cummins,Inc.(C)," Yale SOM Case 10-019,  March 24, 2010

Keywords: China, Automotive