By July 1, 2008, all of China’s diesel engine manufacturers would be offering products that met the new NS-III emissions standard. But as the standard went into effect, Steve Chapman (SOM '85), Group Vice President - Emerging Markets and Businesses for Cummins, Inc., faced a new dilemma. One competitor was proposing a design that would create havoc in the market.
Published Date: 24/03/2010
Suggested Citation: Constance E. Bagley, Douglas W. Rae, and Jean W. Rosenthal, "Cummins,Inc.(C)," Yale SOM Case 10-019, March 24, 2010
Keywords: China, Automotive