It was January 2014, and the International Festival of Arts and Ideas (“The Festival”) was riding a wave of success. The 2013 season had seen record ticket sales and a freshly minted strategic plan with ambitious goals bolstered by the newly gained confidence of the Board. Looking to the 20th anniversary and beyond, the 2013 strategic plan outlined a number of critical success factors that, if achieved, would propel The Festival into its 3rd decade. Nevertheless, The Festival had not explored the financial implications of the goals and objectives of the plan.How could the leadership and staff work together to successfully propel The Festival into its 3rd decade? How could they organize themselves to achieve a mutual vision?
Publication Date: 2015-05-15
Suggested Citation: Stephanie Rolland, "International Festival of Arts and Ideas (2014)," Yale Theater Management Knowledge Base Case Study #13-62, May 15, 2015
Keywords: New Haven, Community, Development, Financial Management, Growth, Marketing, Performing Arts, Strategy
Teaching Notes: Yes (contact yaletmknowledgebase@yale.edu)
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