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The 52nd Street Project (2014)

The 52nd Street Project (2014)

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Yale School of Drama
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The 52nd Street Project (“the Project”) is a community arts organization that works with kids primarily based in the neighborhood of Hell’s Kitchen in Manhattan, where the organization is located. In 2010 the Project moved into a larger building and acquired its own theater following a successful $20 million capital campaign. In 2014, the company’s team of leaders had been in their positions for several years with no succession plan in place. There was pressure on the Project’s leaders to increase the organization’s pool of resources for fundraising, and Executive Director Carol Ochs felt concern about finding new sources of income. Since the organization was at capacity in terms of staff and budget, how would the Project balance the budget? This case study includes a video.


Publication Date: 2015-05-01

Suggested Citation: Annie Middleton, "The 52nd Street Project (2014)," Yale Theater Management Knowledge Base Case 14-67, May 1, 2015

Keywords: Case Video, New York City, Culturally Specific Organization, Facilities, Leadership, Budgeting, Capital Project, Community Arts, Fundraising, Theater, Children, Arts Education

Teaching Notes: No


About the Theater Management Knowledge Base

This case is from the Theater Management Knowledge Base, a body of arts management material created by Yale School of Drama Theater Management students and faculty, overseen by an editorial board of leading practitioners. For more information or for help in selecting cases suitable for your educational or organizational purposes, please email yaletmknowledgebase@yale.edu.