We are in the process of moving to a new publishing and commerce platform and have suspended sales of "raw" cases until further notice. Our "cooked" cases will still be available up to the transition to the new store, which will open at the start of the Spring, 2025 semester. If you are a bulk educational customer from a university or other accredited institution and need to purchase "raw" cases in the interim, please email us at case.access@yale.edu. Thank you for your patience!
As part of its mission to encourage multi-disciplinary research on the changing consumption and investment behavior of China and India and to share new insights on these developing economies with students and the academic community at large, the China-India Consumer Insights Program, along with internal and external partners, has worked to develop a case study series. The featured case studies below highlight topics and organizations that are of critical importance to understanding the challenges and opportunities of operating in these emerging markets.
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