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Cummins, Inc. (C)

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By July 1, 2008, all of China’s diesel engine manufacturers would be offering products that met the new NS-III emissions standard. But as the standard went into effect, Steve Chapman (SOM '85), Group Vice President - Emerging Markets and Businesses for Cummins, Inc., faced a new dilemma. One competitor was proposing a design that would create havoc in the market.

Published Date: 24/03/2010

Suggested Citation: Constance E. Bagley, Douglas W. Rae, and Jean W. Rosenthal, "Cummins,Inc.(C)," Yale SOM Case 10-019,  March 24, 2010

Keywords: China, Automotive

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